93 modernP,
"I'm all for the prosperity of the individual but it's a particularly difficult moral question for those of us in the advertising industry who use our audio-visual magick to create needs where there simply are none."
I don't work in the advertising industry but I can see your point of view and the moral dilemma that arises from it. I don't know if there is a quick solution or viable alternative that would satisfy everyone. The solution in my eyes, lies solely with the individual (the consumer). It is the consumer that has to be responsible and conscious of the decisions they make and not fall prey to the media blitz and all of its glitter.
As someone that works in the advertising industry, what changes would you implement to address the issue you have raised?
In your initial post you stated:
"The Zeitgeist trilogy of documentaries delves quite deeply into the problem and exposes how consumerism with no thought of consequence is embedded in our monetary system, our economics and our incessant need for material objects to fill the void of a deep dissatisfaction with life."
Lack of spiritual fulfillment would perhaps be one of the reasons for the deep dissatisfaction and the need to acquire material posessions to fill the void.
"I would personally opt for a gentle water-birth into sustainability but given that board members care about one thing only then if the herd is to be destroyed in mass well then one may as well profit off it!"
What I have stated previously and my current reply are my viewpoints and I did not intend to speak on behalf of others, I apologize if that is how I came across. I was also not encouraging "the herd to be destroyed in mass" but rather trying to state that each individual is responsible for the actions they undertake.
Thank you for your post, as it allowed me to reflect on my own spending habits and the impact that advertising plays in my daily life.
93, 93/93